Planning my photography…

I have decided that I will create 2 separate lots of photography.Due to not being able to find much research on the foot photography idea I thought it might be best to collect a different series of images incase this idea is not successful when trailed therefore I will also try to collect some normal images.

I will be completing my photography at Herne Bay as I feel the seaside is the perfect place for a postcard and also a perfect relaxing place to practice mindfulness.

I will be basing my photography around different elements that I feel come into mindfulness. I think I want to try and incorporate a sense of relaxation,exercise,thoughts and maybe even practicing breathing techniques a part of relaxation as this is what mindfulness is all about being aware of.


David Hockney Inspo

I am a huge fan of David Hockney Collages and think that they are really impressive and effective. I just think they have a certain character and feel about them but for this project one inspired me in particular.

Although I do not want to use collage for this particular project I really love a very small detail about this college. If you notice at the bottom of the collage David had made a design decision to include his feet into the artwork. I am not sure why I like this so much but I just think it gives a real sense of presence to the piece which I think suits the theme of mindfulness really well. I think that having the feet or a person in the image personalises it and gives me the sense that I wanted to communicate with this piece which is sort of being aware of yourself which I think this does… I thought this effect was really interesting therefore I tried to look and see if this had been done with any other artists.

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After a lot of research I was unable to find anything similar so I have been planning my trip to insure that I get all the photography I need….


I started looking into some post cards that I found effective and why I thought they worked for the purpose. Focusing my research on postcards that included phoography.

These where the first post cards I came across which in my opnion I did not think where very effective although I took inspiration from the layered effect and felt this worked really nicely for this project and made for a bright and interesting piece.


I actually don’t usually like black and white photography in design with coloured type and shapes etc but I do like the layered effect of where you can see through effect to show the imagery behind.

This example of some photography based postcards shows a more abstract way of demonstrating photography, all though I really like the background image with the boarder round on the final image as you can see the whole image and it makes for a clear and striking message. I think that these work really effectively together although for my pieces I think it would be nice to have something with a more subtle different rather than them being cohesive but very different – I definitely want to take inspiration from these postcards and have a running theme throughout all of the postcards whether this be typeface choice, Imagery style or even just layout I would like them to work nicely as a package.


I think that these postcards are very interesting and look very clean and intriguing. I like the idea of having a photograph that is very abstract and that you have to look a bit to understand what it is. I think the pattern work of the back imagery is very effective and works well to create interest into the piece. I think this could be a good way of incorporating my theme into my postcards as this is exactly what mindfulness is about, The act of seeing things you would not ordinarily focusing on so maybe I could use this technique to encourage people to appreciate and look for these smaller details.


I love these postcard designs cleanliness and also this that the type works really effectively in the space of the image with only 2 points of focus on the page and using the sky as a background I think this is a technique I could adopt for my pieces. As I have not completed my photography yet I could strategise this by insuring that the images has some sort of empty or flat space in order to use typography throughout.



  • In what ways have you considered the sustainability of your project process and outcomes?

    I feel that the project itself (The Festival) is not the most sustainable. With a festival comes a lot of waste and littering although, Festivals are something that have been around for a very long time now and it is something that I feel is ethically and morally a good thing in my opinion due to the vast amount of people that it is encouraging to enjoy themselves outdoors.

  • In what ways have you considered the ethical implications of your project process and outcomes?

    Again sustainably this is not the best project, this is something I had half considered when creating such a bright and colourful design was the cost and impact of printing large poster etc in this design although I feel morally that a festival is a great way of getting young people outdoors.

  • In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

    I feel in this project although I had considered this the design for me could not suffer as a result of the ethical terms of the design, I fully appreciate and am very aware of this implications that the vast amount of waste, litter, paper and ink usage and travel etc that a festival would unfortunately create but I feel it is still a positive and all inclusive event which I personally think is needed in todays climate of negative issues so in my opinion the positivity of a great and cheerful event would out balance this in my opinion although I appreciate that perhaps there may have been a better way to create the designs to insure they were more ethical especially with the colours and printing but for this artwork I knew that this was needed to give the event its full potential.

  • What targets can you make at this point for your work in the future as a socially conscious designer?

    I think in future although I would never stunt the communication of a piece to insure it was more ethical I will probably give more thought to the paper and ink usage in brightly coloured and large scale advertising when creating this and also maybe consider for tickets etc how much waste this may cause. It may have been more beneficial to have had E-Tickets for a project such as this and also to cut advertising down to purely online and social media advertising.

Summer Spread Evaluation

In what ways does the visual communication/message of the piece meet the needs of the brief?

The brief for the summer spreads was not very specific when it came to how the pieces should communicate although I decided due to them being for Tatler Magazine and as they were travel magazines that I would base the communication decisions upon good research that I conducted. I focused on the typography and layout of the piece in the initial stages to insure that the communication was strong and that it was cohesive and professional in line with other Tatler spreads.

The typeface I chose was a Serif typeface called Athletas. I chose this due to it being extremely similar to the Tatler typeface. I found that through my other research into magazines this was the most traditional type form used.
Through my focus on layout I research Golden Section and found that this was the most effective for drawing the eye to the part of the page that was important to communicate the message you wanted, Lots of the images used in my spread (Especially the Explore Oz spread and the Travel Thailand spread) are very focused on using variations of the golden section ratio and also used hanging line techniques to draw the eye to titles and straplines or quotes.


What are the strengths of the visual communication? Why?

I feel the main strength of the visual communication of the spreads is the communication of the photography. As you can see throughout this project I have been lucky enough to travel a lot this summer therefore collected some really interesting photography. I find that the strongest device for selling or informing about travel is visual, I find that when I see a picture of a holiday then that is where I want to go so I focused a lot throughout on choosing images appropriately to insure the best communication of the photographs. I was also very careful not to flood the spreads with text as after my research of Tatler as a magazine I was keen to replicate the mainly visual effect of the pieces.

What are the weaknesses of the visual communication? Why?

I feel although the designs are successful visually there is weaknesses in the crowding of the pieces. When it came to the Travel Essentials spread this is something I had to be very careful with,Although I created digital thumbnails to insure I did not go into the design with no clue of the layout it was very hard to utilise the space effectively and I do feel as if the right hand page on this spread suffers as a result of this, I think having a second column to the object list does make it look slightly crowded but throughout design process copy is something that has to be placed into text whether you like it or not and occasionally you would even have more that this to place on a page.

In what practical ways could the piece be developed or improved?

If I had more time or the opportunity for a brief like this again I would have created more space on each page. Such as with the Thailand spread I would have probably had this across 2 spread such as I would had included the image and the body of text spread across one page and utilised the space clearly and effectively and then would have had the top days out in another spread and perhaps included a few more.

How was my time keeping?

My time keeping for this project was good, I worked on the pieces one at a time having conducted clear and concise research before completing the imagery for the spreads I had already conducted my research and had a vision for what they would look like which helped me to produce images that I knew would work for the spreads.

How was my analysis of the brief?

The brief was very loose and did not give an awful lot of guidance therefore I focused primarily on this quote – “You should use mostly your own imagery and wording, but can supplement this with found images and texts. Please make sure that you reference this clearly in your sketchbook or within the spreads as appropriate.”

Which stated that it would be preferred to use your own imagery therefore I insured all imagery and wording was my own which I think makes for a stronger and more unique portfolio piece.

You should get your format for the page measurements from a magazine of your choice and then present the spreads as mock ups within the magazine. No A sizes will be accepted!

This is also something I took literally and insured that I used the sizing provided through Tatlers advertising requirements.

How was my research?

I researched a lot for this particular project. I started of with broad research into general topics and general spreads firstly to get inspiration of more creative magazines and just to get some background on how I should be thinking when starting this project. I think my research into layout design was very successful and helped me to form opinions about the other designs I looked at after this point. When researching other travel magazines I was then more aware of the layout techniques being used throughout which helped me to analyse and draw conclusions.

How did I draw conclusions from my research?

In two of my spreads I did my best to use the Golden Section Technique as I found this effective in the spreads I looked at although I did break this mould for the last 2 spreads. Having looked at this now I actually think that the ones that I used golden section on where possible more easy on the eye and more successful so this is something I can consider for editorial design in the future.


How did I use experimentation during the project?

For this project I experimented with different typefaces to start with I thought this was the best way to start to insure that I had a format for all the different spreads. I also experimented with the placement of imagery and type around the page as I think this is the most difficult thing to make look good in a spread as the placement needs to be balanced.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

Below I have highlighted the Learning Outcomes I believe I have covered and a explanation as to why I think this.

Specific Outcomes

1) An increased awareness of the constraints of a design brief.

I think that my evaluative and analytical skills of briefs throughout this project have been good having constantly considered the brief through out and referred back to it throughout the project for guidance to Typography, Layout and Measurement requirements.

(2) Developed a deeper understanding and evaluation of solutions to a design brief that encompass set criteria.

As above, I think I have been evaluative throughout this project and insured that the brief specifications have been met through my imagery sourcing, Typography investigation and measurement research.

(3) Increased awareness of the history of typography including traditional typographic terminology and how it has been adapted to modern technology.

This is something that I have considered a lot through out previous projects so feel I have a good understanding of this. I used typographic terminology through out my blog specifically in my blog post “typeface choice”/

(4) Developed a greater awareness of the connotations of typeface choice and be able to justify decisions across a wide range of applications.

Again, this is something I put a lot of consideration into when completing a design brief and think that my research into the existing typeface choices throughout Tatler Magazine and other magazine research helped me to complete a successful final typeface choice throughout and even in some cases using unique typeface combinations to provide balance to a piece.

(5) Developed an increasing awareness of contemporary typographic trends and innovative developments.

Through my research I looked into different styles of type through contemporary design and also apposing design styles. I understood the trends and insured that my designs would not be considered dated or un nesserery through typeface choice.


(1) Developed their ability to solve design problems within the structure of a design brief.

I feel at every stage of research and development of the pieces I have created I have solved problems that have arisen. Throughout my blog I justified why I made changes that I did to fit the design brief effectively. 

(2) Developed awareness of the concepts and practice of graphic design needed to underpin the creative process.

My creative process is clear throughout my blog and this is always something I contribute to a strong final piece. My design process has always been very simple. Analysis of the brief, Research into subject field, Research for inspiration, Sketching or thumbnails, Design and Development, Refinement, Final, I think this process is shown clearly throughout the blog. 

(3) Applied the practice of thorough and relevant research as an aid to the development of individual creativity.

My research started of broad in this project and as I got nearer to deciding the direction of the design I then refined the research into looking at research as inspiration for my final pieces. 

(4) Begun to understand and use skill, and critical judgement when choosing and using type, which will allow creative freedom in their design solutions

Throughout the design I would insure that all the typography was clean and worked well, In any design if type does not sit well or look right I manually adjust to insure that the lines sit in a formatted and clean way. I also tried and testing many typefaces and made comparisons with works already out there to insure I came to a unique yet uniform final design decision. 

What parts of the project did I enjoy most? Why was this the case?

I enjoyed the photography and the typography of this project. I felt although I decided to follow traditional magazine spread techniques and choices I have a lot freedom when it can to photographing and also thought it worked well to research and give myself a vision before completing photography so that I could do this accordingly.

At what times did I work best? Why might this be the case? How can I ensure that I work well at all times?

Although this is something that I have mentioned in previous projects I always find it increasingly difficult to stay focused and driven through the middle of a project. I tend to be very excited and driven towards the beginning and research lots and nearing the deadline I get very driven to finish the pieces and always have a slight dip towards the middle although this was not the case for this project, I think this was because the project lent itself to being separated into 8 clear parts. Photography for Spread, Layout of spread and this was the case 4 times over with each spread which was nice as it felt like 4 separate projects therefore equally exciting.

What areas inspired me? Why was this the case?

Looking at real life magazines was a lot more inspiring for me that looking on Pinterest of bechance at other designers takes on this. It made it more apparent what is out there in the real world and showed how these differ which I think I forget to do quite often.

What areas were challenging or difficult?  Why was this the case?

I think the typography colour stage was the most difficult part of this project due to the fact the images contrasted in colour therefore I had to insure I chose the right colours when having the vision of the text being laid over the image rather than underneath or around the image but this is something I managed to solve in some cases such as the Find France spread.

How can I go about developing and improving the parts I found difficult?

I could develop these ideas by spreading the information across different pages to insure that there are minimal and clean. This is something I really like in design and that using space effectively is very professional and modern therefore this is something I would task for next time.

Finals – Mock Ups

These are my final mock-ups for the summer spread designs. I decided this was the best way to see it as a real life product and it actually works really nicely in my opinion.
The only problem with doing it this way was that I had to have the spreads slightly further over as the angle of the image would hide some of the text in the guttering, This is something I considered for the real spreads and did take into consideration a guttering measurement but the gutter for this hides a lot more than it does in the prints but…

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This is my first spread that I created about Thailand with my own photography from my travels this summer.
I thought that this spread was interesting and information and I think although it included a lot of information and in my opinion still think it looks clean and the photography is still at the for front of the design.
One I had chosen the typefaces etc I knew that this would need to be something I transfer

FMP Evaluation

In what ways does the visual communication/message of the piece meet the needs of the brief?

In my opinion my final outcomes fulfils the needs of the brief for Live Nation by creating an effective brand to fit the ephemera of the event. Through research into existing branding of Live Nation festivals and also other inspiring festival branding designs I had researched and analysed with the Plus, Minus, Interesting technique to gain more understanding of how the branding for the festival should work. I feel I have achieved successful visual communication from the depth of research and experimentation into the colour pallet,shape and typeface choice to create the correct tone of voice.

I feel the logo and the colour palette alone give a young, dynamic feel and the aim when starting this project was to give a feel for the atmosphere of the festival through the tone of my design and I do feel as if the design does this successfully.

What are the strengths of the visual communication? Why?

I feel the visual communication through-out my final pieces is successful due to the depth of research, consideration of elements and experimentation to insure the colour pallete and branding design is as striking as possible whilst keeping it appropriate for the event. I feel the colour pallete and modern design was well considered and kept cohesive throughout all pieces of design which helps to give a cheerful yet modern and eye catching final piece which I highlighted in the first stages of the project was important to the progression of creating the final outcomes.

What are the weaknesses of the visual communication? Why?

I feel although the designs are successful visually the chosen contemporary style could exclude a portion of the audience. For example the bright, colourful, geometric and very modern design would appeal to a younger market but perhaps not an older market. This is something I did consider throughout my design process as I did experiment with different pattern for the accents of the branding (the pattern work used). Initially my inspiration came from 80’s artwork and festival fashion which I then refined to become more modern so although I did consider this drawback through out the process this could be considered a weakness.

In what practical ways could the piece be developed or improved?

I think that this branding has a lot of potential, throughout the process I have found that the branding works well with different types of ephemera and is vaguely easy to transfer onto different designs to insure that the brand identity is kept cohesive throughout all related ephemera, I think this makes a strong piece of design as it looks uniform and keeps a strong brand awareness.

I feel as if it may have been useful to have created a logo that was either more rounded or more square so that it did not look like a title but more like an icon although I am happy with the final logo and think it works well to communicate the feel of a festival and also looks dynamic and youthful, I did experiment with using a more soft and delicate design but decided that this was not successful in communicating the way the brief desired.

How was my time keeping?

Through-out the project I worked efficiently insuring I had deadlines to create different pieces to insure everything was broken down into small sections and everything was done in a timely fashion. I gave myself plenty of time on each task to insure that I was ahead of myself rather than behind and decided that I wanted atleast 10 days at the end of the project to go through and insure everything was refined and was as cohesive as possible, this would also give me time for any potential risk such as computer issues or printing issues and this would give me time to solve these issues. I insured that nothing was forgotten about by creating small checklists each day and having my blog open whilst I worked to insure everything was documented.

How was my analysis of the brief?

I insured that the keywords and pivotal communicative language was addressed in the pieces, I went reflected back to the brief as certain points in the project to insure I did not lose sight of what was needed to fulfil the brief.

How was my research?

I started my research by being quite broad and looking at the techniques in that where used in other festival branding and then refined to something that I knew I wanted to complete and looked more into different artists to refine and rounded style with different elements of inspiration, I think a positive of this project is that I looked into lots of different techniques and styles, some of which I ruled out although I think it is a positive to still have experimented with this to create a strong project.

How did I draw conclusions from my research?

My research helped me to decide what style would work for this design, Research also helps you too understand the trends in design for the time of the project to insure that you create something on a level with other design that is out there. When it came to the branding of the festival I used research a lot in making my decisions for weather my designs were effective. I also find that when you are working too closely with a design and watching something build together it is hard know if you are happy with it or if you are just bored of it. That is why it is always really important to always refer back to your research and also get outside opinions to insure that the work you are creating is effective and works well.

The first stage of my research was looking into London and looking at what the artwork would need to compete with and came to the conclusion that the designs would need to be bright,eye-catching and unique.

How did I use experimentation during the project?

As stated in the previous questions I experimented with different techniques such as detailed illustration and lots of different pattern work to create something interesting and unique through research working out what was already around that was similar or would complete. I also experimented with the colours to insure I communicated the piece accordingly. I spent a lot of time on the colour scheme and pattern work in the designs to insure that the artwork was as good as possible.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

(1)       Developed their awareness of the needs and requirements of professional practice, manifested in the ability to produce practical work of good technical quality.

I put a lot of focus on analysing the brief to insure in the first stages of the design to insure that everything would be covered in the finals. I also insured the technical quality of my pieces was up to scratch was firstly by insuring I was using the correct software for the pieces I was creating. Although this is actually something I have always done it does help with the quality of the designs. I always create my artwork in a larger document than needed, I will scale the document by double what I think I need (for example, I will create an A4 document in A3) as scaling up can be really bad for the quality of a piece where as something being scaled down will usually keep this quality.

(2)       Developed intellectual and conceptual involvement with their chosen subject area, including skills of project proposal, documentation of project development and the presentation of outcomes.

Throughout this project I was very committed to insuring that I was documenting my creative process and also the production of the pieces. I did these by using videos. I also find myself being in my own little bubble and forgetting about screenshots etc therefore I decided I would always have my screen recording every time I design and then just speeding the videos up and popping them on the blog to document everything I had done. This also helps immensely as it means I can look back on the changes I have made and I can watch if there was anything that I preferred or wished I had changed and help develop this. I wanted the subject to be heavily communicated in the designs therefore did some of the wall research into the links of fashion and atmosphere in the design which is always a factor you should consider with designs for a new event or brand.

(3)       Acquired skills of production and post-production including planning and budgeting.

During this project budget was not something I had considered to much although throughout the project I was surprised at the prices of getting tickets, VIP passes and even large scale posters, It did make me more aware of if I created this for a real brand how large scale and well funded festivals would need to be.
I did quite a lot of my planning through the research of this project. I also did a lot of planning through the sketching of the logo work and also the small deadlines that I put in place for myself to insure each item was created in time for print.

(4)       Developed written and oral skills of self-evaluation in relation to their practice.

Through the development of my blog posts and project you can see that I did a lot of revisions when it came to the ephemera. Once I had created the branding for the event these were quite simple to create although I insuring that everything was very cohesive and worked well together as a whole was quite difficult and I feel I had to be very evaluative of my own work to insure I made the correct decision. The first stages of the whole project were the most difficult decision wise because I knew that the colours and type and branding etc had to be continues but I just made sure I was practicing self-discipline to insure I was happy with the designs before finalising them.

(5)       Developed research skills in the area of contemporary professional practice.

I did this by continuously baring in mind about how the designs would work if I were to be working a long side a client. I think I made so many changes to all the pieces meaning that this would have been a difficult project to do in a professional manor although the outcomes may have come out completely differently although I feel the outcomes look professional and clean and would be effective for there use in a professional corporate world.

(1)       Developed skills of independent study, resource utilisation, problem-solving and decision-taking.

Through-out this project I had to make lots of executive decisions about the development of the designs, the festival names and colours and branding etc although I feel as if I helped myself do this by backing my own decisions with solid research and referring back to this in times of uncertainty about anything through the process.I utilised the resources of having the main audience for my piece in the room with me, Lots of my friends and peers are festival goers so it was a perfect opportunity to get some feedback which helped me to make some of my decisions.

(2)       Developed skills of thinking, analysis, reflection and evaluation.

Through out my blog you will see that each piece of design work I created was heavily analysed and evaluated before I was happy to call it a final piece.

(3)       Developed their ability to scan and organise data, abstract meaning from information and communicate knowledge in a variety of formats.

I continuously discarded ideas because it either did not communicate in the way I would have liked or it did not suit the needs of the brief or the audience IE. some of the pattern designs being to dated etc.

(4)       Developed their ability to apply knowledge and skills in the production of a self-initiated practical project.

The whole project was worked very independently and feel that my planning and production skills insured that everything came of clearly and the finals looked clean and very finalised.

(5)       Developed their skills of visual, written and oral communication.What parts of the project did I enjoy most? Why was this the case?

I enjoyed experimenting with different pattern techniques and also really enjoyed having nice amount of time to work on the project and to gain inspiration from different things. I also feel like this is a really contemporary piece and gives a bright and well thought out feel to my portfolio. I also feel like I challenged myself with this project due to the fact I feel it can be quite easy to create something clean and simple where as it is difficult to create something with style without it looking crowded,garish and badly designed.

At what times did I work best? Why might this be the case? How can I ensure that I work well at all times?

I always work best at the very beginning of a project as I get really excited and research so so much and try to think of an idea and get so excited to play around with ideas but once I have the branding such as when I had designed and decided on the branding etc I did lose interest slightly when using the same branding transferred and then when you know your nearing the deadline you then have the drive to get finished. I think there is always a dip in the middle of the project which is actually something that I feel I would like to try and change this for future projects, I feel a good way of of doing this would be to make a plan of action at the beginning of the project. Although I set myself smaller deadlines throughout the project I did not have a written plan and this might be a good idea in the future to have a written plan of action.

What areas inspired me? Why was this the case?

My designs for this project has inspired me to create more daring pieces and to challenge myself. I feel like this is the brightest and most bright and interesting branding I have created. A lot of the branding I have created in the passed have been contemporary and modern they have mostly been simplistic and very safe. I think using so many colours together an using something so bright made me frightened of the risk of having a garish and ugly final designs but I think with strong research and experimentation I actually found a way to make this the strength of the designs. I did experiment with a more soft, greyscale, delicate piece but just thought that the festival and the name etc lent itself to something more daring.

What areas were challenging or difficult?  Why was this the case?

I found choosing a pattern and branding for the project very difficult as you have to chose these two things to work really well hand in hand. This was hard to do successfully as I did not want to make the peice to busy, I wanted it too look interesting and modern and work nicely as a piece but again my research helped me to do this and see how other designers had achieved this and also referring back to this helped me gain an idea of how I could achieve this successfully.

How can I go about developing and improving the parts I found difficult?

I think in this case now that I have done it and made the decision to try more experimental designs and techniques I now know that I am capable of this and I can make more effort to try different design techniques and work hard to not be scared of it not working out.I also think that playing with new things is a successful way of getting ideas you wouldn’t usually go for. I think the key is just to play with ideas with out the concern of failing as this sometimes bring something different to your portfolio and makes you create something unique.