Final Piece & Evaluation

I chose this as my final piece as I felt it fulfilled the brief most appropriately and represented me well as aScreen Shot 2015-10-18 at 21.50.51 designer.I feel I have achieved the targets I set myself at the beginning on the project.I feel that the poster is successful over all and feel its fits the vision I had in my head.

Why did I chose this over my other mock ups? 

I chose to develop and put the this one forward as my final as I felt overall it was the most effective and attractive piece.After much consideration when analysing this poster the first time when I had just completed the mock up I decided the imagery slightly out weighed the text on the page.I felt this was a dilemma as the text had to read to have understanding for the piece and what it was advertising.I decided that I would change the text and had remembered I had some good ideas in my other mockups so there for referred back to my previous choices and chose a type face from one of the other mock ups so for me this final is a collaboration between two of my favourite contenders.I also felt this poster conformed most to the two themes I was interesting in portraying with my poster, firstly the typographic theme to insure that I showed the audience what the poster was about first of all, then I wanted to portray a beach seaside theme to demonstrate how I felt inspired when I visited, this also helps to sell the trip as it gives people understanding for the location.

Who is my target audience?

After much consideration, discussion and research I decided that my audience was very broad so therefore I had to target to a very wide range of different people therefore made the decision to create something simple and sleek yet stylish. My main aim was for it to look professional.
I felt like this was my best option because having such a wide audience base everybody has different taste and requirements when it comes to design so I didn’t want to go to niche with my design otherwise I would only interest a small amount of the audience base I could have potentially covered.I came to the conclusion that it was properly going to be mainly designers, typographers, design and art students and elderly people that would take interest so as you can tell it is hard to market for all these ages, hobbies and lifestyles so felt the best way was to just create something simple, atheistically pleasing and professionally made.

How did I create my piece with software?

I started of by creating series of sketches to gain an idea of the layout I wanted.I then took my raw images and place them inside adobe photoshop and using actions made them black and whiteScreen Shot 2015-10-18 at 23.44.54, I did this with actions so that I could repeat it therefore creating coherent images if I decided to use more than one on one poster.

I then went into illustrator and played around to try to find a few layuts I liked, once I had decided on a layout I started to think about grids.I decided I did not need a grid for images as I only wanted one large image so could just fit to page Screen Shot 2015-10-18 at 23.51.09but then created a custom grid for my information to insure it was all aligned neatly and professionally.
I imported the whole image for my background into illustrator and then zoomed it in and left excess around the art board to give me more leeway when it came to changing things as I went.

How well will my final communicate with the audience?Screen Shot 2015-10-19 at 00.34.09

I feel as if my piece will communicated well with my audience as the colours are eye catching and my piece may spark nostalgia of for some people as a lot of people remember going the the beach as
a child etc.
I also checked my poster with the fibonacci spiral so that I could judge how the audience would view my poster.My poster does exactly what I would like it to do with the fibonacci spiral as the first place the average audiences members eye would look would be my information now this is important for t
his poster because I feel as if this would set the scene and interest people as straight away you know the date, location and what it is that is being advertised.

What do I like about my piece?

I like the simplicity of my piece as I feel that is what an informative poster should be,I think it is a success in the fact that it can appeal to a number of different audience and background of people.I also feel that the feel and the theme is very successful and demonstrates how inspired I was by the theme and feel at Bexhill instead of just looking at the type.

What would I change if I did it again?

I had a slight hiccup whilst printing as although I saved the piece and printed the piece with precision I still ended up with some colour change in the text also where I zoomed so far in on the imagery the line on the edge of the type in the imagery was slightly fuzzy.


I am overall happy with my design and think it fulfils the brief well and fulfils the vision and artistic licence I aspired to have with this project.


mock up 5

I think this piece is very interesting, I used a clipping mask to create this and I feel as if its very eye catching although I feel don’t feel like it represents the typographic theme very well as the imaScreen Shot 2015-10-18 at 21.34.20gery is very beachy and suits the theme I was going for but I have to remember that the brief asks me to represent not only the location but also to create something that really represents the typographic theme without looking over done. I do like the colour scheme and I’m very keen on the font in this piece and feel as if this could really suit one of my other mock ups so I might think about that as an option

mock up 4

I really liked this mock up as it had more the feel I was looking for with my piece.I feel as if it is very different to the other mock ups iv done, it really gives a good feel for the location and the Screen Shot 2015-10-18 at 21.24.25walk I’m advertising.It shows the picture of type without it being distracting of the information and i think this represents it effectively.I feel this really communicates well to the audience as a walk that is by the seaside although this may be too heavily communicated and distract what the walk is actually about. I think I may develop this slightly as I’m not to keen on the type as I think I could find one that stands out slightly more and looks more modern although I really like the colour scheme together.

mock up 3

I created this with a clipping mask in the letters B and H to represent bexhill.
I then chose the colour of the type face as I thought the orange in the image I used for the H.
I felt this was an interesting and unique colour to use and felt it made a lot of impact against the grey of the background although this one does not fit with the theme that I wanted to follow being the beach theme I was looking for.
I think I can achieve this by trying out my initial black and white imagery idea and using the sort of greys and blues I wanted to initially use.Screen Shot 2015-10-18 at 21.16.51

Creating a clipping mask in illustrator

Firstly I create a letter with the type tool but you would not be able to turn this into a clipping mask as its not a path its a letter form so next I turn it into an path by going to the drop down list in the tool bar type>outlines>create outlines.Then I choose the image I would like to use for the background and place it behind the letter.Next thing I do is go the the drop down list object>clipping mask>make  and thats that.
Screen Shot 2015-10-18 at 18.44.30Screen Shot 2015-10-18 at 18.44.45Screen Shot 2015-10-18 at 18.47.50Screen Shot 2015-10-18 at 18.48.09

Mock up 2

I created this inspired by my research, I did this by using the circle tool and created the triangles with Screen Shot 2015-10-18 at 20.16.49the pen tool. Once I made these paths I changed the opacity and colour on the circle to blend it into the background as I feel this will highlight where the text is and will help me communicate my message to my chosen audience.

I also felt like the triangles is a clever way of showing the images without it just being simple or maybe boring in the usual square/rectangle format.
I have chose this type face as I wanted to keep it simplistic and I wanted this one to look slightly vinta
ge because of the images and colours I have used from the antique shops and oldy feel of Bexhill. For this reason I decided to use this serif font as I feel a sans serif looks slightly ore

modern and does not fit into theme.
I do like this poster although for me it doesn’t fit my vision for my final piece aswell as in my opinion not being very eye-catching.

Screen Shot 2015-10-18 at 20.36.07

After developing it slightly I changed the type slightly by aligning the type slightly more and then I realised that there was just to much blank space on the page so I decided I would add some more imagery into the poster as I feel like the music page almost distracted from the subject and make it look like it was about music rather than typography.
I felt like #1 was to flat and uninteresting where as this gives it bit more depth and texture.
It adds more colour also.

I then developed it further the add some more triangles in the same colour with separate opacities to give Screen Shot 2015-10-18 at 19.37.30more texture and make the piece even more interesting.
I also changed the colour of the type as after adding extra complication to the background I felt necessary to make the type rather darker to be able to make it more legible as I felt it would blend in to much if it was light.

Mock up 1

This is my first mock up, I created this by using firstly one of my raw images as I wanted to try something in colour before I jumped into using all black and white. I then used the rectangle tool to create a boarder and then turned up the stoke till I was happy with the size.The box through the middle gave me something to differentiate from the informational type and the type in the imagery.
I then created a grid across the centre of the piece and placed the type in a centre aligned stack formation as I felt this puts the type to the forefront of the piece to make the audience focus on it.
Screen Shot 2015-10-18 at 19.44.13