I started this brief of slightly puzzled, worried and a little bit uncertain as I could not think of a style that would suit such a big character without creating something really tacky and bright, The first thing I did was blogged and got thinking of how I could create something interesting and different to what I usually do.
I decided I would look into the evolution of typography and branding to give me a basis for my design style.
I then grabbed a pen and went straight to drawing insuring that my design process was reflected clearly in my blog to look back on, I did the same with the key elements of the brief just to make sure I was covering every base.
Pop art sort of came out of my development by mistake, I had asked on a Design forum I am part of what reminded people of Keith Lemon, Someone mentions his wacky shirt which made me think of using bright, wacky patterns and colours.
As I started to sketch things there was a theme of it being quite explosive and right and, well … popping.
The colours I had in mind where primary colours and therefore the image in mind was something similar to pop art, where my design style is more modern than this usually I decided I would try to incorporate the two styles into my finals, I didn’t want it to look like a hybrid of the two styles though, I wanted it to be a style of its own and still be clear and effective, Using clean lines and simple shapes to give the desired effect I also incorporated colours and accent patterns to incorporate the pop art feel that I was after.
My design process for branding is very broad, I think very divergently to start of with coming up with lots and lots of ideas and having lots of treatments and then depending on the constraints of the brief and in other circumstances input from the client etc. I would choose which one I preferred and was most fitting or suitable for the brief.
I narrowed my options down by thinking about firstly
– Is this how Keith Lemon would like to be branding (although he would probably like to branded by very rude words and inappropriate imagery.. that brings me to my next point is
– would this be suitable for the brief??
– Is this something ethically that I want to put out with my name by??
These were all things that were imperative in my opinion, I did think about incorporating something very crude into the branding as I felt it almost needed this to be classed as something Keith Lemon would have liked but decided against this, firstly because I believe that something going out with you name beside it should be slightly more appropriate, second to this I felt to fit the brief effectively I still wanted it to be considered, well-designed and well-finished.
I feel a huge plus in this project is the outcomes I have created, I think they are effective and bright an eye-catching without being tacky, I feel through my research and development I have fulfilled the brief effectively and made the most of having a very different project.
I found this project very interesting to be able to take and utilise a past art movement and create something that still looked modern and polished in my finals, I feel as if this project has helped me to push myself as it is not something I would usually do and explore movements and styles I would not usually consider a valid choice, I loved doing something slightly more light-hearted and fun as I feel it didn’t have lots of rules and gave me more artistic license.
I did have a couple of things I would change (and may change for my final portfolio work).
I would have liked to insure that the backing dots where more accurate and looked more consistent throughout different ephemera, this was something I was experimenting with as have not used these sorts of patterns before, I wished the edged had been more polished to insure I did not have different cut of points on the patterns.
I would have also changed the compliment slip headers slightly to insure that they were more legible mainly because we the dots poke of different parts of the darker blue writing you can see it blurs the lines between background and text.
Overall I am really happy with my outcomes and think it all works really nicely along side each other and you can see the elements running clearly through each one.



I created a set of brand guidelines as this is standard when designing professionally, It also makes it a lot easier if you want to create something in the future to copy and paste or to swatch colours if you have it all on one page, It makes it easier to transfer elements.

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Final Composition – Keith Lemon Branding

I am happy with my final branding, I think its really suiting and works nicely to fulfil the brief. I am pleased that I decided to challenge myself as this really is not something I have done before, A lot of other branding I have done has been similar, Quite simplistic and modern as this is what works in todays market, I had to tie my knowledge for this together with something more bright and detailed.
Due to not having an awful lot of knowledge designing something like this I decided I would do some research into art and design movements that incorporated this kind of design, Having discovered that pop art would work really well with this sort of design I looked into the colours and accent patterns I could use to achieve something similar to this look, Although I found inspiration from this I did not want to copy this completely therefore used divergent thinking techniques,My findings included some really modernist designs with features of the persons personality or looks being utilised to create a really effective logo, This wasn’t something I had thought of before so decided I would try it with these logos, This was the logo I developed in the end due to how effectively it communicated. The pop art colours fit really well with the theme as they are mostly primary therefore fit well with the bubbly, bright feel of his character.
I created a few bits of ephemera on this mock up but will be looking into what would be appropriate for his particular branding.
FINAL - KL Branding .jpg


After deciding on the style I wanted my business card, I thought if I found the right style in this I could save myself time by just creating the rest of the ephemera to compliment the business cards.
I started on my letterhead this was my first idea, I kept it really simple and took elements from my business card to insure that it was very similar, I added the line underneath the logo to separate them as the initial one was far to simple.

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I then decided I needed to add the dots I had used on the business cards to create the same pop art look, I tried it in a few different places and preferred the one with it behind the logo as this made more sense, It was a lot more legible, Behind the writing was way to confusing and this was the same upon test prints.
I think the good thing with branding is once you have a good idea of how your brand should look it can be easily applied on to different things.

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I also tried it with it centre aligned to gather an idea of how this would look but decided it was best with the left aligned as this is standard for letterheads and thought it looked more professional.

This is my final letterhead, I am really happy with this and think the ephemera fits really nicely and works in cohesion to create the vibe I was looking to achieve.

Letterhead KL .jpg

Business Card Development


At first I tried something really out there and very pop art, I actually thought this suited his personality although I feel its just to much especially for small printed business cards.
I feel this is way to much, Upon feedback from my peers and my own feelings on it I think it would be best to try something slightly more simple, I thought I would strip it completely back to its simplest form and see what I end up with as this is sort of the style of the logo.

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I do like this but I felt there was to much white space and although I did consider a solid colour I felt this was very generic and still find it boring, I tried a reverse out version but felt this was too modern and not in your face enough for this client, I felt it could do with slightly more colour to keep people captivated.
I also have to consider factors such as printing costs and printing ethics, This could be a constraint that you are given by a client, this could be a very pricey job.

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I was still coming to the conclusion that it was to boring and did not portray my character bold enough as this is what would suit is personality most although in the future if this logo was being passed over to a client or another designer this may be a good way to portray a more serious side to him, I am really happy with how versatile the logo would be as this is something I try to take into to consideration when designing a logo.

I decided it might be good to try and incorporate the different colours from the pop art swatch in a different way without flooding everything with colour so I decided to make a type hierarchy and colour the titles separately.
I wanted to stick to the red’s, orange’s and yellow’s as I felt this portrayed him best because of his hair and wacky outfits really nicely, I might introduce the blues in small areas because this hints at the celebrity juice branding.Screen Shot 2016-10-11 at 10.49.01.png

I really like this version although I still felt that it was missing something, I tried adding some backgrounds into it, I wanted to add something to create more interest I felt like I had not used enough of the pop arty feel, I decided to add some dots in the background.
This was the final outcome, I’m really happy with it, I think it gives the right feel for his brand, I think the dots just added something.
This style will follow in the rest of my designs for my other ephemera, I just created the back using elements from the front in different positions and mirrors the centre aligned element from the logo.


Typography for my logo

After I tried to place my logo with type it sort of (by accident) developed into not having the circle, I don’t know why I hadn’t thought of this before to be honest.
Also I thought I was going to be using something really comic book like and very pop art just like the ones in the Roy Lichtenstein’s style pieces, After seeing these with the logo I think they do work but I think something more modern would work more effectively with the look I was going for, It still connotes to this.
Again I tried to implement intelligent, fast , failure to create lots so that I can now look and choose one that I’m really happy with.
I had already narrowed my typefaces down to 3, one with was very comic book like and large, one that was more simple and straight and then one that still connotes this feel without being to pop art comic book like, It is a more modern version of this.

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I prefer the more simple choice out of the typefaces this is because it keeps it modern whilst still connoting the feel of pop art design in history.

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 I think this will be my final logo as I really prefer it to the initial one with the circle round, I think this is also a lot easier to transfer onto other things.
I think it works really nicely, the only fear I did have is that I’m not sure the colour translates quite how I wanted it too, I’m not sure why but it reminds me of ketchup and mustard and possibly a diner or hot dog stall advert so I need to make a decision on which colour I will use with the red.