I started to brainstorm to get an idea of the name for this festival although in the brief this would have been included I have decided I will name the festival “ELATE”
I initially wanted “EUPHORIA” or “ELATION” but unfortunately both names where already connected to festivals and I wanted to choose something really different.
I have decided on the name “ELATE”!
I came to this name by jotting down the attribute I wanted the name and will also want to design to communicate to my audience. I think the name really encompasses the feel of a festival and gives a vibrant and modern feel.
You can see below an image of my mind map that illustrates the process I went through to illustrate the feel I was looking for with the name.