So having looked at the words that the client gave me I decided to look into some feminine symbols. I looked into the more obvious ones first online. So this was the first thing I thought of – The female gender symbol & the female symbol for toilets etc. I think this is too obvious and not sure this will work – I feel we need something more symbolic.


Through research I discovered that the lotus flower is very feminine and is actually known to be symbolic for the female organs .
Screen Shot 2017-02-21 at 18.23.32.png

I think this is too personal and I need something more emotional and to represent the emotional side of women and also to represent journey and freedom something I have thought about is the silhouette of a women РThis is still super obvious but I have the idea when freedom was mentioned of a cocoon and butterfly story РI am going to have a little sketch before we go to the meeting and get some ideas together with this symbolism.

Screen Shot 2017-02-21 at 18.23.38.pngScreen Shot 2017-02-21 at 18.23.44.png


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