When we were presenting to our client we did this as a group but the notes below are what we explained to the client in short on each slide.
On this slide we introduced the project and why we have called it “Pride In The Process” and went to explain how beneficial the visit was to the factory and what we gained from it.
We then explained how we have come up with the name pride in the process and what we were talking about when we said “process”.
We explained how we had thought divergently and how we got the ideas and why we had chosen the tone of voice and attitude and what we wanted our result to be with the workers.
This our first design idea visual, Speaking about the fruit going into the factory and some fruit “graduating” and some being “rejects”.
We then showed some other ideas to show that we had thought broadly about this and showed a variety of different styles and approaches to see which one had the best reaction.
We then showed our final ending point and how we decided upon what we would pitch as our idea, This idea was the best for the brief as there was no type involved and it was a simple clear message with a friendly yet corporate professional feel.
We then decided to show some digital ideas so that I client could understand how it would work when it was a finished project, We made sure to stress that the was only a mock up to illustrate our ideas.