Typography in logos – Evolution

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I came across the abba logos and realised that they have developed and evolved through out the years. This is a logo I have seen change a lot although the typeface etc has stayed the same the style and the quality has definitely evolved and I thought this would be a great opportunity to show how type and logo design has changed with technology, trends and social influences.

This first logo reflect the 80’s, the bright colours and sharp lines are exactly what was trending in design and fashion at the type, This is a very simple vector and and the lines are very sharp, this does have song typographic issues such as he lines look far the close together compared the the large space between the counter and outside line of the B’s, This could have been intentional on the designers part but I think this could just show that type has evolved, The outside edges are quite fuzzy on the B’s which I would assume is because it was much harder to create a curvature with older software.

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This is the next abba logo which still follows trends of the 80’s with the bright colours although this time you can see that things have evolved, it has gradient effects which I would think is more an evolution of design software and skills rather than typography.
There is not so many typographic mistakes through out this logo, the lines have been thickened up and the typography mistakes have been resolved, although the diagonal lines and the curved lines are still very pixilated again due to the retrains of the design software at the time.

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The logo was then seen to change completely to black, I think this was when the minimalist movement took place and it became very fashionable to be simplistic and go against the grain without any bright colours, I think this was part of a rebrand for abba as they went from a cheesy 80’s pop band to European treasures and were becoming more of a mature taste of music. In this logo the design issues have been resolved and the curves are a lot more smooth and less pixilated.
The leading on this logo has been fine from the outside I think this must be a design principle that has existed for a long time.

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This is then a new version, I believe this was the logo created when they become a much more mature band and appalled to a different market, there fans had grown with them so it was important for them to stay classic but also to have a modern spin so that people stayed interested, I think this is also so they look like classics, I think gold does symbolise this well and also because they created a gold album which was all there greatest hits for there 40 year anniversary.I think this logo would have used a lot more complicated software and design skill to create something that had a real gold effect.\

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We then have this one which is there most recent logo work,It is very modern and trendy but also sticks to the same basic principles for the original logo, although the the lay person these would look like they have just developed in colour I feel as if these logos do demonstrate how not only typography has changed but how we now have such a higher quality of standard in design work due to the evolution of our software and skill set.



Sources –

(3) Applied the practice of thorough and relevant research as an aid to the development of individual creativity.

(3) Increased awareness of the history of typography including traditional typographic terminology and how it has been adapted to modern technology


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