The Brief ~ Initial Thoughts

Having received the brief my initial thoughts were to work fast and effective.I will start of by doing direct research into a broad range of different book covers to give me some initial ideas and then to start looking into some of the ones for my specific book when we get given them.
I will be taken specific interest in the typography used and the way it is used, I want to also create something that can further my skills in the way I use type and how it works with the imagery I use and communicated the message you want to communicate.
This is a fast project and the deadline is 5 days from the delivery of the brief this means I will have to find research and work out what I want to do fast, I will listen to the audio book whilst drawing some sketches, I hope this will give me a few ideas for this project.

Module Graphic Design with Typography 1
Tutor TB, SdeB,
Level C
Assessment title Book Cover
Word length If applicable Weighting Portfolio entry
Date of issue Feb 8th 2016
Submission date Feb 12th 2016
Preamble/Aims of the assessment
The aim of this project is to allow you to complete an almost entirely independent “exam condition” project. This will enable you to judge your own skill level and set targets for improvement. The project will also enable you to work very quickly (one week) on an entire project from start to completion.

The project will be graded in conjunction with other projects from the Type Portfolio. You will need to make blog entries for the entire process.

Assessment task
YOU ARE REQUIRED TO UNDERTAKE THIS PROJECT ENTIRELY ON SITE AT WEST KENT (except you may undertake research outside of college hours at home or elsewhere)

Design a book cover for an allocated book (details in separate document on Moodle).

You must design the front, spine and back cover. All design work must be your own – no found images (except in collage).

You will be assessed in most detail on your type-setting in conjunction with your imagery.

You are expected to keep a blog journal of your work in progress and show how your research into book covers has inspired or informed your own design.

Please note: You are expected to present your cover on a book – so you will need to find a book first, measure it and use this as your template. We suggest a Penguin Book or other paperback would be most suitable. This is so that you can show that you can format for a specific size of book. You are also advised to show a mock up of the design in situ on a cover for your blog and portfolio (you can use an internet template for this).

You will need to show BOTH for assessment.

Assessment criteria/learning outcomes
All learning outcomes will be graded but you should especially concentrate on those in bold.

The intended subject specific learning outcomes and, as appropriate, their relationship to programme learning outcomes

By the end of this module, students will have:

Explored and understood the practical constraints of a design brief.

Produced and evaluated solutions to a design brief that encompass set criteria.

Raised their awareness of the history of typography including traditional typographic terminology and how it has been adapted to modern technology.

Explored and analysed the connotations of typeface choice and be able to justify decisions across a wide range of applications.

Begun to demonstrate an awareness of contemporary typographic trends and innovative developments.

The intended generic learning outcomes and, as appropriate, their relationship to programme learning outcomes

By the end of this module, students will have:

Begun to develop their ability to solve design problems within the structure of a design brief.

Raised their awareness of the concepts and practice of graphic design needed to underpin the creative process.

Begun to apply the practice of thorough and relevant research as an aid to the development of individual creativity.

Begun to understand and use skill, and critical judgement when choosing and using type, which will allow creative freedom in their design solutions.             

Indicative Texts and other resources
Birdsall, Derek, Notes on Book Design, Yale University Press (4 May 2004) ISBN-10: 0300103476

Fawcett-Tang, Roger, New Book Design, Lawrence King, 2004, ISBN-10: 185669366X

Oldach, M, (2000), Creativity for Graphic Designers, North Light

Kane, J, A Type Primer.

Bringhurst, R, The Elements of Typographic Style.

Fletcher, M, (1998), A Smile in the Mind: Witty Thinking in Graphic Design, Phaidon

Barnes, P and Haslam, A, (2005), Type & Typography, Lawrence King


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