I have done some research into semiotics to help me to make my designs communicate better to my audience.
As seen below semiotics is the study of both signs and also includes colours.
This can be used in design to work out what the perception of your audience would be on the symbols and icons you create.It is also a good way to evaluate the effectiveness of the communication of artwork you create.
This will help as a designer as our work always has a purpose and weather to inform, entice or communicate a point there is always an audience and a purpose and our job is try and communicate to this audience as clearly and as effectively as people.
Ferdinand De Sassure is the person who first wrote about semiotics, his theory of semiotics was that it is very subjective and people would all believe this in a different way. They would understand things as having different meanings to different people , so can we ever really create some that appeals to everyone or that is understood to everyone well.. there are certain things that everyone will have vaguely understand in the same way and think of in the same way.
Such as colours and simple icons relate well in peoples minds,as designers we will need to try to create something that will have the freedom that it can be interpreted in different ways and also to make sure we consider every way a certain piece could be enterpretted by different people.

Denotation:the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Connotation: an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.

I would say connotation is the most important to consider with work as if you ask yourself “if I new nothing about said subject how would I see this piece of design” this helps you to make sure your message is very clear.
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