Mod is the first subculture I decided I might want to based my work on so I created the mood board below to give me firstly a rough idea of the visual aspect of the subculture and the dress sense and then looked at the history of the subculture etc.
This will just be some broad research and when I have decided upon what I will use this is when I will look further into the subject I choose.
“Mod is a subculture that began in 1960s Britain and spread, in varying degrees, to other countries and continues today on a smaller scale. Focused on music and fashion, the subculture has its roots in a small group of London-based stylish young men in the late 1950s who were termed modernists because they listened to modern jazz, although the subculture expanded to include women.
Significant elements of the mod subculture include fashion (often tailor-made suits); music (including soul, ska, and R&B); and motor scooters (usually Lambretta or Vespa). The original mod scene was associated with amphetamine-fuelled all-night dancing at clubs.
In England during the early to mid 1960s, mods often engaged in brawls with rockers, which led to many news articles. The mods and rockers conflict led sociologist Stanley Cohen to coin the term moral panic in his study about the two youth subcultures, which examined media coverage of the mod and rocker riots in the 1960s. In the mid-to-late 1960s, the conflicts between mods and rockers subsided, as several rock bands, including The Who and the Small Faces adopted a mod style. London became synonymous with fashion, music, and pop culture in these years, a period often referred to as “Swinging London.” In turn, mod influence spread to the United States and around the world.
There was a mod revival in the United Kingdom in the late 1970s, which was followed by a mod revival in North America in the early 1980s, particularly in southern California, Vancouver, and Toronto.”